Zero marketing dollars PDF Print E-mail
Written by Neil Greathouse   
Monday, 19 October 2009 14:22

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If you're wondering why we've launched out over the Twitter, blog and Facebook airways (there really is no airway).  It's because we're passionate about dirt and we've promised ourselves that we won't spend a single cent on marketing this conference.  We are hoping that you'll help us spread the word about this conference and here's why.

 What's the point of letting everyone know that they can use what they have to do something great and then turn around and spend thousands of dollars marketing this conference?  It'd be pretty ridiculous if you ask us.  So here's what we've been doing...  Contest giveaways using free shirts that were designed by people like Joshua Blankenship.  Giving away tickets to help promote #dirt09.  An awards show at Dirt and putting the nominations in the hands of you, the people.  All you do is simply nominate someone for the #dirt09dirtys and help spread the word.  Those finalists are up for some cool prizes and trophies at the conference.

 We made hand-written napkins that were donated by local restaurants.  We made a dirtconference.com rubber stamp and put our logo on thousands of recycled paper from local copy companies.  Even made mud pies and presented them at an ARC Church Planters Roundtable meeting and gave them dessert with a duct tape flag sticking out of them.

So here's a thought...  What can you do for your next series or outreach that doesn't cost anything?  What can you do for someone else that doesn't break the bank - and leaves a lasting impression?

What can you make with what you already have?

 
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